Contractor Radio
The goal of Contractor Radio is to give you the contractor a source for the strategies you need to grow you business. Here at ContractorCoachPRO.com we have coached over 300 home services contractors to over 2 Billion dollars in revenue using the Contractor Strategy Blueprint. Your hosts are Jim Johnson the Head Coach at Contractor Coach PRO with over 20 years of experience in contracting and our stellar coaching team. Whether it is Leadership & Culture, Organization, Finance, Accountability, Technology, Process, Marketing, Sales, Production, Training or Recruiting, Hiring and On-boarding we cover it all. Some of our podcasts will be instructional from our coaching team, while other episodes will be interviews with some of the most influential vendors and contractors in the space. If you are tired of having your business run you, it's time to start developing your strategy to run your business. Learn how to grow and scale your business to achieve that financial freedom you were hoping for when you started it!
Contractor Radio
Behavioral Dynamic Response Marketing with Frank Kern
Frank Kern is the creator of Behavioral Dynamic Response which is an automated marketing method that speeds up your sales cycle by customizing your marketing messages based on your prospect’s behavior.
He is one of the most sought after Direct Response internet marketing consultants and copywriters on the planet.
In this interview, we will be finding out more about Frank (did you know he was a roofer?) and his passion for marketing. Here are just a few of the key topics we will discuss...
- Brand or Leads, what's more important?
- Marketing Your "Brick and Mortar" Contracting Business
- Intent-Based Branding and how it generates leads fast
- How important is your copy?
- 3 ways to generate more leads right away
- and much, much more!
This is a can't miss podcast with one of the best marketers in the world!
Time Stamps:
Frank's Greatest Achievement - 4:25
What Got Frank Into Marketing - 8:12
Marketers/Books That Influenced Frank - 12:57
Frank Breaks Down Behavioral Dynamic Response Marketing - 17:05
Frank Breaks Down Intent Based Branding - 24:14
Branding vs Lead Generation - 25:50
Frank's Experience as a Contractor and Roofing Salesman - 30:45
Attendee Question - How do you use dynamic behavior response marketing through facebook? Which is more valuable, facebook or email? - 37:01
The 1st thing Frank would do digitally for leads as a Residential Roofer - 40:00
***Golden Nugget*** Door Knocking and the Surgical Strike Method - 44:56
The Importance of Frequency - 50:26
What Frank Wants to Be Remembered For - 57:17
Recommended Reading:
Gary Halbert: http://www.thegaryhalbertletter.com/
The Ultimate Sales Letter: https://amzn.to/2PP5xKU
Magnetic Marketing: https://amzn.to/2seQvoS
The Man Who Sold America: https://amzn.to/2ro1tbh
My Life in Advertising and Scientific Advertising: https://amzn.to/2ELpxYq
Breakthrough Advertising: https://amzn.to/394Rfxm
More from Frank Kern: https://frankkern.com/
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